Marketing Campaign | Kanhaiya's Portfolio

Kanhaiya Maheshwary

Sep 28, 20202 min read

Kan Khajura Tesan - Reaching the media dark regions of India

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible

Kanhaiya Maheshwary

Sep 28, 20205 min read

Analyzing the success of Australia's Share-a-Coke campaign

Coca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font

Kanhaiya Maheshwary

Sep 23, 20203 min read

High octane Ambush Marketing - How Nike and AmEx won at the Olympics!

Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.