Experiential Marketing refers to the idea of creating customer engagement by means of having them undergo an experience related to a brand

India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible