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Kanhaiya Maheshwary
Nov 8, 20203 min read
Marketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad!
About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...
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Kanhaiya Maheshwary
Oct 1, 20204 min read
How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!
The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
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