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Kanhaiya Maheshwary
Oct 18, 20207 min read
3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing
India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.
2,709 views2 comments
Kanhaiya Maheshwary
Oct 13, 20203 min read
The Long Shot - 3 Brand Campaigns that tried to bring India and Pakistan together
A look at 3 brand campaigns that made people on either side of the border teary eyed.
38 views0 comments
Kanhaiya Maheshwary
Oct 3, 20205 min read
Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry
The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!
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Kanhaiya Maheshwary
Oct 2, 20203 min read
Big brands and their funny communication failures - from Pepsi to Ford
Let's take a look at some infamously funny, embarrassing, and at times insensitive moments resulting out of communication failures
53 views1 comment
Kanhaiya Maheshwary
Sep 28, 20205 min read
Analyzing the success of Australia's Share-a-Coke campaign
Coca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font
483 views0 comments
Kanhaiya Maheshwary
Sep 27, 20203 min read
5 Iconic Ads that used famous classical music pieces!
When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!
179 views0 comments
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