India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

A look at 3 brand campaigns that made people on either side of the border teary eyed.

The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!

Let's take a look at some infamously funny, embarrassing, and at times insensitive moments resulting out of communication failures

Coca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font

When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!