Cadbury | Kanhaiya's Portfolio

Kanhaiya Maheshwary

Nov 8, 20203 min read

Marketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad!

About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...

Kanhaiya Maheshwary

Oct 1, 20204 min read

How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!

The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.