Surrogate advertising is a type of advertising wherein an ad shows a certain product in place of another banned product (like cigarettes)

A look at some stellar campaigns that celebrate women in the best possible way.

The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!

The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.

When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!

'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.