Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!

Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.

The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.

When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!

'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.