Kanhaiya Maheshwary
Moti Sandal Soap & Diwali - The brand that resurrects every Diwali!
Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!
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Kanhaiya Maheshwary
Oct 17, 20205 min read
How a cooperative became India's most loved brand - The story of Amul
Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
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Kanhaiya Maheshwary
Oct 1, 20204 min read
How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!
The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
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Kanhaiya Maheshwary
Sep 27, 20203 min read
5 Iconic Ads that used famous classical music pieces!
When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!
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Kanhaiya Maheshwary
Sep 22, 20204 min read
Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!
'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.
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