Kanhaiya MaheshwaryOct 23, 20205 min readHow HUL's 'Kissanpur' took experiential marketing to another level
Kanhaiya MaheshwaryOct 22, 20204 min readThe rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemic
Kanhaiya MaheshwaryOct 21, 20204 min readHow Police Departments around the globe are winning at Twitter!
Kanhaiya MaheshwaryOct 20, 20205 min read5 famous in-film Product Placement moments across Bollywood and Hollywood!
Kanhaiya MaheshwaryOct 19, 20203 min readLamborghini vs Ferrari - A fascinating tale of brand revenge
Kanhaiya MaheshwaryOct 18, 20207 min read3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing
Kanhaiya MaheshwaryOct 17, 20205 min readHow a cooperative became India's most loved brand - The story of Amul
Kanhaiya MaheshwaryOct 16, 20204 min readReal Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign
Kanhaiya MaheshwaryOct 15, 20204 min read5 ads that sparked an outrage in India - From Tanishq to Tuff Shoes
Kanhaiya MaheshwaryOct 14, 20204 min readExploring the concept of Brand Positioning - Why is Nike 'athletic' and Converse 'designer'?
Kanhaiya MaheshwaryOct 13, 20203 min readThe Long Shot - 3 Brand Campaigns that tried to bring India and Pakistan together
Kanhaiya MaheshwaryOct 11, 20207 min readThe Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!
Kanhaiya MaheshwaryOct 8, 20204 min readWhat is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics
Kanhaiya MaheshwaryOct 7, 20204 min readRed Bull's blue ocean - Marketing lessons from Red Bull's success
Kanhaiya MaheshwaryOct 6, 20204 min readWhat are Brand Mascots and how do they influence customer behavior?