#Day31

Kanhaiya Maheshwary

Nov 1, 20208 min read

The evolution of India's chai culture - The marketing and consumer behavior behind Chai!

For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...

Kanhaiya Maheshwary

Oct 22, 20204 min read

The rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemic

Lo-Fi stands for low fidelity, and simply means content that is produced using a cell phone (in most cases) or a basic video camera.