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Kanhaiya Maheshwary
Nov 1, 20208 min read
The evolution of India's chai culture - The marketing and consumer behavior behind Chai!
For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...
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Kanhaiya Maheshwary
Oct 22, 20204 min read
The rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemic
Lo-Fi stands for low fidelity, and simply means content that is produced using a cell phone (in most cases) or a basic video camera.
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