Lo-Fi stands for low fidelity, and simply means content that is produced using a cell phone (in most cases) or a basic video camera.

A few years back, police forces across the world started using Twitter for a funny image makeover. Let's have a look at some amusing tweets!

In-film product placement is the practice of placing products or services either in a scene or a dialogue with the intent of promoting it.

Enzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.

India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.

On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

From Tanishq's Hindu-Muslim unity ad to Milind Soman and Madhu Sapre's intimate Tuff shoes commercial, here are 5 ads that got banned.

Brand positioning is the space that your brand occupies inside the customer's mind.

A look at 3 brand campaigns that made people on either side of the border teary eyed.

A look at some stellar campaigns that celebrate women in the best possible way.

The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries

With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands

Apple, Starbucks, Nintendo, Converse, and Old Spice were all written off. But the fought adversity and emerged stronger.

Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget

A major part of Red Bull's success is in creating an entirely new market segment - that of Energy Drinks. How often do we see brands doing t

Brand Mascots are a great way to create a brand personality, differentiate it from competitors, and create meaningful emotional bonds

Nokia, Kodak, Yahoo, all at the top of their game once came tumbling down. Marketing Myopia explains why.

Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!

The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!