#100DaysOfBlogging 3/3

Kanhaiya Maheshwary

Oct 2, 20203 min read

Big brands and their funny communication failures - from Pepsi to Ford

Let's take a look at some infamously funny, embarrassing, and at times insensitive moments resulting out of communication failures

Kanhaiya Maheshwary

Sep 28, 20205 min read

Analyzing the success of Australia's Share-a-Coke campaign

Coca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font

Kanhaiya Maheshwary

Sep 27, 20203 min read

5 Iconic Ads that used famous classical music pieces!

When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!

Kanhaiya Maheshwary

Sep 26, 20209 min read

10 key Product Pricing strategies explained - Cinema hall's popcorn, Netflix's debacle and more!

Pricing decisions are need to be carefully thought out, because pricing can make or break your business.

Kanhaiya Maheshwary

Sep 25, 20205 min read

The role of 4Ps in the creation of Apple's Brand Personality

Apple's powerful brand personality is largely responsible for the brand being a $2 trillion company today.

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Kanhaiya Maheshwary

Sep 23, 20203 min read

Creating a $100 million disruption through Storytelling - Lessons from Dollar Shave Club

Dollar Shave Club burst onto the scene in 2012. They launched their now-famous "Our blades are f***ing great" campaign - a raging success.

Kanhaiya Maheshwary

Sep 23, 20203 min read

High octane Ambush Marketing - How Nike and AmEx won at the Olympics!

Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.

Kanhaiya Maheshwary

Sep 22, 20204 min read

Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!

'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.

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