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Kanhaiya Maheshwary
Oct 2, 20203 min read
Big brands and their funny communication failures - from Pepsi to Ford
Let's take a look at some infamously funny, embarrassing, and at times insensitive moments resulting out of communication failures
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Kanhaiya Maheshwary
Sep 28, 20205 min read
Analyzing the success of Australia's Share-a-Coke campaign
Coca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font
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Kanhaiya Maheshwary
Sep 27, 20203 min read
5 Iconic Ads that used famous classical music pieces!
When Mozart composed Symphony No. 25 in G Min, little did he know that it would be used to sell watches in India over 200 years later!
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Kanhaiya Maheshwary
Sep 26, 20209 min read
10 key Product Pricing strategies explained - Cinema hall's popcorn, Netflix's debacle and more!
Pricing decisions are need to be carefully thought out, because pricing can make or break your business.
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Kanhaiya Maheshwary
Sep 25, 20205 min read
The role of 4Ps in the creation of Apple's Brand Personality
Apple's powerful brand personality is largely responsible for the brand being a $2 trillion company today.
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Kanhaiya Maheshwary
Sep 23, 20203 min read
Creating a $100 million disruption through Storytelling - Lessons from Dollar Shave Club
Dollar Shave Club burst onto the scene in 2012. They launched their now-famous "Our blades are f***ing great" campaign - a raging success.
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Kanhaiya Maheshwary
Sep 23, 20203 min read
High octane Ambush Marketing - How Nike and AmEx won at the Olympics!
Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.
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Kanhaiya Maheshwary
Sep 22, 20204 min read
Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!
'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.
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