#100DaysOfBlogging 2/3

The rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemic

Kanhaiya Maheshwary

Oct 22, 20204 min read

The rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemic

Lo-Fi stands for low fidelity, and simply means content that is produced using a cell phone (in most cases) or a basic video camera.

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How Police Departments around the globe are winning at Twitter!

Kanhaiya Maheshwary

Oct 21, 20204 min read

How Police Departments around the globe are winning at Twitter!

A few years back, police forces across the world started using Twitter for a funny image makeover. Let's have a look at some amusing tweets!

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5 famous in-film Product Placement moments across Bollywood and Hollywood!

Kanhaiya Maheshwary

Oct 20, 20205 min read

5 famous in-film Product Placement moments across Bollywood and Hollywood!

In-film product placement is the practice of placing products or services either in a scene or a dialogue with the intent of promoting it.

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Kanhaiya Maheshwary

Oct 19, 20203 min read

Lamborghini vs Ferrari - A fascinating tale of brand revenge

Enzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.

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3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing

Kanhaiya Maheshwary

Oct 18, 20207 min read

3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing

India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

2,698 views2 comments

Kanhaiya Maheshwary

Oct 17, 20205 min read

How a cooperative became India's most loved brand - The story of Amul

Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.

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Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign

Kanhaiya Maheshwary

Oct 16, 20204 min read

Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign

On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

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5 ads that sparked an outrage in India - From Tanishq to Tuff Shoes

Kanhaiya Maheshwary

Oct 15, 20204 min read

5 ads that sparked an outrage in India - From Tanishq to Tuff Shoes

From Tanishq's Hindu-Muslim unity ad to Milind Soman and Madhu Sapre's intimate Tuff shoes commercial, here are 5 ads that got banned.

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Kanhaiya Maheshwary

Oct 14, 20204 min read

Exploring the concept of Brand Positioning - Why is Nike 'athletic' and Converse 'designer'?

Brand positioning is the space that your brand occupies inside the customer's mind.

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Kanhaiya Maheshwary

Oct 13, 20203 min read

The Long Shot - 3 Brand Campaigns that tried to bring India and Pakistan together

A look at 3 brand campaigns that made people on either side of the border teary eyed.

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3 Inspiring Campaigns that Celebrate Women Empowerment

Kanhaiya Maheshwary

Oct 12, 20202 min read

3 Inspiring Campaigns that Celebrate Women Empowerment

A look at some stellar campaigns that celebrate women in the best possible way.

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The Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!

Kanhaiya Maheshwary

Oct 11, 20207 min read

The Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!

The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries

3,193 views0 comments

Kumbh Mela - A gateway to heaven for Brands?

Kanhaiya Maheshwary

Oct 10, 20204 min read

Kumbh Mela - A gateway to heaven for Brands?

With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands

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Kanhaiya Maheshwary

Oct 9, 20201 min read

5 Big Brands that staged a comeback!

Apple, Starbucks, Nintendo, Converse, and Old Spice were all written off. But the fought adversity and emerged stronger.

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What is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics

Kanhaiya Maheshwary

Oct 8, 20204 min read

What is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics

Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget

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Red Bull's blue ocean - Marketing lessons from Red Bull's success

Kanhaiya Maheshwary

Oct 7, 20204 min read

Red Bull's blue ocean - Marketing lessons from Red Bull's success

A major part of Red Bull's success is in creating an entirely new market segment - that of Energy Drinks. How often do we see brands doing t

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Kanhaiya Maheshwary

Oct 6, 20204 min read

What are Brand Mascots and how do they influence customer behavior?

Brand Mascots are a great way to create a brand personality, differentiate it from competitors, and create meaningful emotional bonds

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Marketing Myopia - Why Brands Fail and how to avoid it

Kanhaiya Maheshwary

Oct 5, 20203 min read

Marketing Myopia - Why Brands Fail and how to avoid it

Nokia, Kodak, Yahoo, all at the top of their game once came tumbling down. Marketing Myopia explains why.

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Kanhaiya Maheshwary

Oct 4, 20205 min read

How Paper Boat Drinks built a brand on nostalgia!

Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!

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Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry

Kanhaiya Maheshwary

Oct 3, 20205 min read

Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry

The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!

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