Kanhaiya Maheshwary
The rise of Lo-Fi social media content during Covid-19 - Marketing during the pandemic
Lo-Fi stands for low fidelity, and simply means content that is produced using a cell phone (in most cases) or a basic video camera.
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Kanhaiya Maheshwary
Oct 21, 20204 min read
How Police Departments around the globe are winning at Twitter!
A few years back, police forces across the world started using Twitter for a funny image makeover. Let's have a look at some amusing tweets!
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Kanhaiya Maheshwary
Oct 20, 20205 min read
5 famous in-film Product Placement moments across Bollywood and Hollywood!
In-film product placement is the practice of placing products or services either in a scene or a dialogue with the intent of promoting it.
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Kanhaiya Maheshwary
Oct 19, 20203 min read
Lamborghini vs Ferrari - A fascinating tale of brand revenge
Enzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.
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Kanhaiya Maheshwary
Oct 18, 20207 min read
3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing
India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.
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Kanhaiya Maheshwary
Oct 17, 20205 min read
How a cooperative became India's most loved brand - The story of Amul
Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.
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Kanhaiya Maheshwary
Oct 16, 20204 min read
Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign
On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.
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Kanhaiya Maheshwary
Oct 15, 20204 min read
5 ads that sparked an outrage in India - From Tanishq to Tuff Shoes
From Tanishq's Hindu-Muslim unity ad to Milind Soman and Madhu Sapre's intimate Tuff shoes commercial, here are 5 ads that got banned.
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Kanhaiya Maheshwary
Oct 14, 20204 min read
Exploring the concept of Brand Positioning - Why is Nike 'athletic' and Converse 'designer'?
Brand positioning is the space that your brand occupies inside the customer's mind.
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Kanhaiya Maheshwary
Oct 13, 20203 min read
The Long Shot - 3 Brand Campaigns that tried to bring India and Pakistan together
A look at 3 brand campaigns that made people on either side of the border teary eyed.
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Kanhaiya Maheshwary
Oct 12, 20202 min read
3 Inspiring Campaigns that Celebrate Women Empowerment
A look at some stellar campaigns that celebrate women in the best possible way.
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Kanhaiya Maheshwary
Oct 11, 20207 min read
The Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!
The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries
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Kanhaiya Maheshwary
Oct 10, 20204 min read
Kumbh Mela - A gateway to heaven for Brands?
With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands
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Kanhaiya Maheshwary
Oct 9, 20201 min read
5 Big Brands that staged a comeback!
Apple, Starbucks, Nintendo, Converse, and Old Spice were all written off. But the fought adversity and emerged stronger.
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Kanhaiya Maheshwary
Oct 8, 20204 min read
What is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics
Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget
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Kanhaiya Maheshwary
Oct 7, 20204 min read
Red Bull's blue ocean - Marketing lessons from Red Bull's success
A major part of Red Bull's success is in creating an entirely new market segment - that of Energy Drinks. How often do we see brands doing t
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Kanhaiya Maheshwary
Oct 6, 20204 min read
What are Brand Mascots and how do they influence customer behavior?
Brand Mascots are a great way to create a brand personality, differentiate it from competitors, and create meaningful emotional bonds
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Kanhaiya Maheshwary
Oct 5, 20203 min read
Marketing Myopia - Why Brands Fail and how to avoid it
Nokia, Kodak, Yahoo, all at the top of their game once came tumbling down. Marketing Myopia explains why.
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Kanhaiya Maheshwary
Oct 4, 20205 min read
How Paper Boat Drinks built a brand on nostalgia!
Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!
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Kanhaiya Maheshwary
Oct 3, 20205 min read
Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry
The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!
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