Kanhaiya Maheshwary
Queen's Gambit on Netflix - How media impacts Online Search, Marketing, and Pop Culture!
After the Queen's Gambit aired on Netflix on 23rd Oct, 2020, Google searches for "How to play" chess hit a record 5 year high!
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Kanhaiya Maheshwary
Nov 13, 20205 min read
Moti Sandal Soap & Diwali - The brand that resurrects every Diwali!
Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!
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Kanhaiya Maheshwary
Nov 10, 20204 min read
How Target Inc. predicted a girl's pregnancy before her father did - Retail Data Analytics
In 2012, Target Inc. was able to predict a teenage girl's pregnancy even before her father knew. Let's see how they did it!
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Kanhaiya Maheshwary
Nov 9, 20205 min read
The Future of Marketing - How communications will evolve in the age of AI and IoT
AI is changing the entire practice of marketing. Going ahead, we will see real time hyper-personalization, smarter wearables, and more.
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Kanhaiya Maheshwary
Nov 8, 20203 min read
Marketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad!
About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...
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Kanhaiya Maheshwary
Nov 7, 20204 min read
Marketing lessons from The Beatles - What the world's greatest band can teach your brand!
Let me give you a glimpse of the desk where I'm typing this from - There are 3 Beatles LP records right in front of me, a handful of...
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Kanhaiya Maheshwary
Nov 6, 20201 min read
The Psychology of Marketing - 7 Mind Hacks Marketers Use to boost Sales
I've been blogging about psychology and marketing quite frequently off late. It's an innately fascinating topic and one that throws so...
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Kanhaiya Maheshwary
Nov 4, 20206 min read
The Maggi Noodles Ban - A half a billion dollar PR crisis!
1980s was a time when Smartphones and food delivery apps were still science fiction, and the ready-to-eat consumables market was almost...
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Kanhaiya Maheshwary
Nov 3, 20203 min read
What is Fear-based marketing, and does it work in today’s times?
I’ve written a considerable amount on how consumer behavior affects buying. Humans are mostly emotional beings who try to think that they...
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Kanhaiya Maheshwary
Nov 2, 20204 min read
7 Classic Marketing Tropes from the 1990s - Marketing Nostalgia
You must have noticed that I like to take a trip down the memory lane ever so often. This is because I truly believe that Indian...
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Kanhaiya Maheshwary
Nov 1, 20208 min read
The evolution of India's chai culture - The marketing and consumer behavior behind Chai!
For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...
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Kanhaiya Maheshwary
Oct 31, 20204 min read
The battle of Burger brands - A look at Burger King and McDonald's ad wars
Burger King and McDonald's, two iconic burger chains born just one year apart represent one of the greatest American corporate rivalries.
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Kanhaiya Maheshwary
Oct 30, 20204 min read
5 Halloween Ad Campaigns that got it right!
Festivals are considered as a great time by advertisers to cash upon their creative ideas. And Halloween is one of the most important!
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Kanhaiya Maheshwary
Oct 29, 20206 min read
Surrogate Advertising in India - Brands in Disguise
Surrogate advertising is a type of advertising wherein an ad shows a certain product in place of another banned product (like cigarettes)
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Kanhaiya Maheshwary
Oct 28, 20206 min read
5 Cognitive Biases that Marketers exploit to influence your decision making!
Cognitive Bias as any error in judgment caused due to the way humans try to simplify or contextualize information.
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Kanhaiya Maheshwary
Oct 27, 20205 min read
What is Bottom of the Pyramid (BOP) Marketing? BOP lessons from 3 emerging economies
C.K. Prahalad said that the world's poorest 4 Bn make up the largest consumer segment that companies can both serve as well as profit from.
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Kanhaiya Maheshwary
Oct 26, 20203 min read
The hidden stories behind 7 of the world's famous brand logos!
Brand logos aren't without a reason. Besides making a brand instantly recognizable, they often contain hidden meanings.
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Kanhaiya Maheshwary
Oct 25, 20205 min read
Understanding Reptile Brain Marketing - How brands use neuroscience to lure you!
Humans have evolved to become the master of all species; it is ironical that they still continue to be slaves to their own primitive brains
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Kanhaiya Maheshwary
Oct 24, 20204 min read
Nokia's infamous downfall - A marketing myopia case study
Nokia’s culture, driven by a myopic view of the business world, was at the helm of the company’s demise.
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Kanhaiya Maheshwary
Oct 23, 20205 min read
How HUL's 'Kissanpur' took experiential marketing to another level
Experiential Marketing refers to the idea of creating customer engagement by means of having them undergo an experience related to a brand
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