Kanhaiya Maheshwary
7 Classic Marketing Tropes from the 1990s - Marketing Nostalgia
You must have noticed that I like to take a trip down the memory lane ever so often. This is because I truly believe that Indian...
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Kanhaiya Maheshwary
Sep 28, 20205 min read
Analyzing the success of Australia's Share-a-Coke campaign
Coca Cola printed 150 of Australia’s most common names on the label of its bottle, replacing the famous Coke logo but retaining the font
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Kanhaiya Maheshwary
Sep 22, 20204 min read
Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!
'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.
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