Rural Marketing

Kanhaiya Maheshwary

Oct 27, 20205 min read

What is Bottom of the Pyramid (BOP) Marketing? BOP lessons from 3 emerging economies

C.K. Prahalad said that the world's poorest 4 Bn make up the largest consumer segment that companies can both serve as well as profit from.

Kanhaiya Maheshwary

Oct 18, 20207 min read

3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing

India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

2,465 views1 comment