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Kanhaiya Maheshwary
Oct 4, 20205 min read
How Paper Boat Drinks built a brand on nostalgia!
Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!
735 views0 comments
Kanhaiya Maheshwary
Oct 1, 20204 min read
How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!
The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
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