Kanhaiya MaheshwaryOct 4, 20205 min readHow Paper Boat Drinks built a brand on nostalgia!Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!
Kanhaiya MaheshwaryOct 1, 20204 min readHow Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.
