Marketing Campaigns

Marketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad!

Kanhaiya Maheshwary

Nov 8, 20203 min read

Marketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad!

About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...

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3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing

Kanhaiya Maheshwary

Oct 18, 20207 min read

3 Brands that successfully cracked India's rural market - Lessons in Rural Marketing

India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

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Kanhaiya Maheshwary

Oct 17, 20205 min read

How a cooperative became India's most loved brand - The story of Amul

Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.

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Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign

Kanhaiya Maheshwary

Oct 16, 20204 min read

Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign

On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

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Kanhaiya Maheshwary

Oct 13, 20203 min read

The Long Shot - 3 Brand Campaigns that tried to bring India and Pakistan together

A look at 3 brand campaigns that made people on either side of the border teary eyed.

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3 Inspiring Campaigns that Celebrate Women Empowerment

Kanhaiya Maheshwary

Oct 12, 20202 min read

3 Inspiring Campaigns that Celebrate Women Empowerment

A look at some stellar campaigns that celebrate women in the best possible way.

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The Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!

Kanhaiya Maheshwary

Oct 11, 20207 min read

The Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!

The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries

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Kumbh Mela - A gateway to heaven for Brands?

Kanhaiya Maheshwary

Oct 10, 20204 min read

Kumbh Mela - A gateway to heaven for Brands?

With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands

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Kanhaiya Maheshwary

Oct 4, 20205 min read

How Paper Boat Drinks built a brand on nostalgia!

Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!

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Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry

Kanhaiya Maheshwary

Oct 3, 20205 min read

Tracing over a century of Cola Wars through Ads - Pepsi & Coke's famous rivalry

The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!

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How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!

Kanhaiya Maheshwary

Oct 1, 20204 min read

How Cadbury's Dairy Milk won Indian hearts - of Chocolate, Culture, & Communications!

The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.

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Kan Khajura Tesan - Reaching the media dark regions of India

Kanhaiya Maheshwary

Sep 28, 20202 min read

Kan Khajura Tesan - Reaching the media dark regions of India

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible

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High octane Ambush Marketing - How Nike and AmEx won at the Olympics!

Kanhaiya Maheshwary

Sep 23, 20203 min read

High octane Ambush Marketing - How Nike and AmEx won at the Olympics!

Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.

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Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!

Kanhaiya Maheshwary

Sep 22, 20204 min read

Britannia Khao World Cup Jao - A marketing campaign that knocked the ball out of the park!

'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.

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