About 3 years back, right around this time, when I was writing my applications for MS programs in US, I remember having written an essay...

India's rural Markets are remarkably different from their urban counterparts, & it takes thorough market research to be able to crack them.

Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.

On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

A look at 3 brand campaigns that made people on either side of the border teary eyed.

A look at some stellar campaigns that celebrate women in the best possible way.

The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries

With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands

Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!

The world has seen a lot of brand wars. But every marketer agrees that the Cola War between Pepsi and Coke tops that list!

The phenomena called Dairy Milk did not happen overnight. It was a part of a long and winding journey, laid down carefully by Piyush Pandey.

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible

Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.

'Britannia Khao World Cup Jao', a campaign which promised to send Indians to the '99 Cricket World Cup got its Big Idea and audience right.