Marketing

Kanhaiya Maheshwary

Nov 7, 20204 min read

Marketing lessons from The Beatles - What the world's greatest band can teach your brand!

Let me give you a glimpse of the desk where I'm typing this from - There are 3 Beatles LP records right in front of me, a handful of...

Kanhaiya Maheshwary

Nov 3, 20203 min read

What is Fear-based marketing, and does it work in today’s times?

I’ve written a considerable amount on how consumer behavior affects buying. Humans are mostly emotional beings who try to think that they...

1,041 views0 comments

Kanhaiya Maheshwary

Nov 1, 20208 min read

The evolution of India's chai culture - The marketing and consumer behavior behind Chai!

For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...

Kanhaiya Maheshwary

Oct 24, 20204 min read

Nokia's infamous downfall - A marketing myopia case study

Nokia’s culture, driven by a myopic view of the business world, was at the helm of the company’s demise.

1,402 views1 comment

Kanhaiya Maheshwary

Oct 5, 20203 min read

Marketing Myopia - Why Brands Fail and how to avoid it

Nokia, Kodak, Yahoo, all at the top of their game once came tumbling down. Marketing Myopia explains why.