Let me give you a glimpse of the desk where I'm typing this from - There are 3 Beatles LP records right in front of me, a handful of...

I’ve written a considerable amount on how consumer behavior affects buying. Humans are mostly emotional beings who try to think that they...

For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...

Nokia’s culture, driven by a myopic view of the business world, was at the helm of the company’s demise.

Nokia, Kodak, Yahoo, all at the top of their game once came tumbling down. Marketing Myopia explains why.