Event Based Marketing

Kanhaiya Maheshwary

Oct 11, 20207 min read

The Dark Knight's "Why So Serious" Transmedia Campaign - The most incredible movie marketing ever!

The "Why So Serious" campaign hatched new frontiers with respect to transmedia campaigns and drew in 11 million people in 70+ countries

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Kanhaiya Maheshwary

Oct 10, 20204 min read

Kumbh Mela - A gateway to heaven for Brands?

With over a tenth of India's population in attendance, the Kumbh Mela is a true petri-dish of Indian culture for brands

Kanhaiya Maheshwary

Sep 23, 20203 min read

High octane Ambush Marketing - How Nike and AmEx won at the Olympics!

Ambush Marketing is as a marketing strategy wherein an advertiser uses 'covert' methods to hijack (ambush) their rival's advertising.