On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible

Dollar Shave Club burst onto the scene in 2012. They launched their now-famous "Our blades are f***ing great" campaign - a raging success.