Disruptive Advertising

Kanhaiya Maheshwary

Oct 16, 20204 min read

Real Time Marketing (RTM) lessons from Oreo's 'Dunk in the Dark' Campaign

On Feb 3, 2013, Oreo changed social media marketing forever. A tweet it put out was shared over 15,000 times. Let's check out that campaign.

Kanhaiya Maheshwary

Oct 8, 20204 min read

What is Guerrilla Marketing? A look at 5 Guerrilla Marketing tactics

Guerrilla Marketing is a very inventive & creative type of marketing where brands aim to create a BIG impact using a relatively small budget

Kanhaiya Maheshwary

Sep 28, 20202 min read

Kan Khajura Tesan - Reaching the media dark regions of India

Kaan Khajura Tesan is a phenomenal example of a campaign that was born because reaching the rural market through mass media was not possible

Kanhaiya Maheshwary

Sep 23, 20203 min read

Creating a $100 million disruption through Storytelling - Lessons from Dollar Shave Club

Dollar Shave Club burst onto the scene in 2012. They launched their now-famous "Our blades are f***ing great" campaign - a raging success.