Consumer Behavior

Kanhaiya Maheshwary

Dec 8, 20204 min read

Queen's Gambit on Netflix - How media impacts Online Search, Marketing, and Pop Culture!

After the Queen's Gambit aired on Netflix on 23rd Oct, 2020, Google searches for "How to play" chess hit a record 5 year high!

36 views0 comments

Kanhaiya Maheshwary

Nov 6, 20201 min read

The Psychology of Marketing - 7 Mind Hacks Marketers Use to boost Sales

I've been blogging about psychology and marketing quite frequently off late. It's an innately fascinating topic and one that throws so...

19 views0 comments

Kanhaiya Maheshwary

Nov 1, 20208 min read

The evolution of India's chai culture - The marketing and consumer behavior behind Chai!

For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...

221 views0 comments

Kanhaiya Maheshwary

Oct 28, 20206 min read

5 Cognitive Biases that Marketers exploit to influence your decision making!

Cognitive Bias as any error in judgment caused due to the way humans try to simplify or contextualize information.

27 views0 comments

Kanhaiya Maheshwary

Oct 25, 20205 min read

Understanding Reptile Brain Marketing - How brands use neuroscience to lure you!

Humans have evolved to become the master of all species; it is ironical that they still continue to be slaves to their own primitive brains

99 views0 comments