Kanhaiya Maheshwary
Queen's Gambit on Netflix - How media impacts Online Search, Marketing, and Pop Culture!
After the Queen's Gambit aired on Netflix on 23rd Oct, 2020, Google searches for "How to play" chess hit a record 5 year high!
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Kanhaiya Maheshwary
Nov 6, 20201 min read
The Psychology of Marketing - 7 Mind Hacks Marketers Use to boost Sales
I've been blogging about psychology and marketing quite frequently off late. It's an innately fascinating topic and one that throws so...
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Kanhaiya Maheshwary
Nov 1, 20208 min read
The evolution of India's chai culture - The marketing and consumer behavior behind Chai!
For something that didn't originate in India, we've done incredibly well to make Chai our very own and popularize its consumption across...
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Kanhaiya Maheshwary
Oct 28, 20206 min read
5 Cognitive Biases that Marketers exploit to influence your decision making!
Cognitive Bias as any error in judgment caused due to the way humans try to simplify or contextualize information.
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Kanhaiya Maheshwary
Oct 25, 20205 min read
Understanding Reptile Brain Marketing - How brands use neuroscience to lure you!
Humans have evolved to become the master of all species; it is ironical that they still continue to be slaves to their own primitive brains
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