Kanhaiya MaheshwaryOct 7, 20204 min readRed Bull's blue ocean - Marketing lessons from Red Bull's success A major part of Red Bull's success is in creating an entirely new market segment - that of Energy Drinks. How often do we see brands doing t
Kanhaiya MaheshwaryOct 6, 20204 min readWhat are Brand Mascots and how do they influence customer behavior?Brand Mascots are a great way to create a brand personality, differentiate it from competitors, and create meaningful emotional bonds
Kanhaiya MaheshwaryOct 4, 20205 min readHow Paper Boat Drinks built a brand on nostalgia!Paper Boat managed to build an entire brand on the nostalgia of 80s and 90s in India. Let's see how!