Brand

Kanhaiya Maheshwary

Nov 13, 20205 min read

Moti Sandal Soap & Diwali - The brand that resurrects every Diwali!

Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!

Kanhaiya Maheshwary

Nov 5, 20204 min read

How a weird looking Italian scooter became a style icon - The brand story of Vespa

To many, it may just look like a stylish scooter, but you will be surprised to know the amount of cultural and historical lines Vespa...

Kanhaiya Maheshwary

Oct 26, 20203 min read

The hidden stories behind 7 of the world's famous brand logos!

Brand logos aren't without a reason. Besides making a brand instantly recognizable, they often contain hidden meanings.

Kanhaiya Maheshwary

Oct 19, 20203 min read

Lamborghini vs Ferrari - A fascinating tale of brand revenge

Enzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.

Kanhaiya Maheshwary

Oct 17, 20205 min read

How a cooperative became India's most loved brand - The story of Amul

Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.

Kanhaiya Maheshwary

Oct 14, 20204 min read

Exploring the concept of Brand Positioning - Why is Nike 'athletic' and Converse 'designer'?

Brand positioning is the space that your brand occupies inside the customer's mind.

Kanhaiya Maheshwary

Oct 9, 20201 min read

5 Big Brands that staged a comeback!

Apple, Starbucks, Nintendo, Converse, and Old Spice were all written off. But the fought adversity and emerged stronger.