Every Diwali, the sales of Moti soap pick up. What is this strange, inexplicable connection between Moti Sandal Soap and Diwali? Let's see!

To many, it may just look like a stylish scooter, but you will be surprised to know the amount of cultural and historical lines Vespa...

Brand logos aren't without a reason. Besides making a brand instantly recognizable, they often contain hidden meanings.

Enzo Ferrari was fortunate not to have his arrogance lead to his brand's downfall. However, it did end up creating a mighty competitor.

Over the years, Amul has grown from a small cooperative movement to one of India's most famous brands.

Brand positioning is the space that your brand occupies inside the customer's mind.

Apple, Starbucks, Nintendo, Converse, and Old Spice were all written off. But the fought adversity and emerged stronger.