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Kanhaiya MaheshwaryNov 11, 20204 min readHow Target Inc. predicted a girl's pregnancy before her father did - Retail Data Analytics
Kanhaiya MaheshwaryNov 9, 20205 min readThe Future of Marketing - How communications will evolve in the age of AI and IoT
Kanhaiya MaheshwaryNov 8, 20203 min readMarketing in the age of AI - How Dairy Milk just created India's first mass hyper-personalized ad!
Kanhaiya MaheshwaryNov 8, 20204 min readMarketing lessons from The Beatles - What the world's greatest band can teach your brand!
Kanhaiya MaheshwaryNov 7, 20201 min readThe Psychology of Marketing - 7 Mind Hacks Marketers Use to boost Sales
Kanhaiya MaheshwaryNov 6, 20204 min readHow a weird looking Italian scooter became a style icon - The brand story of Vespa
Kanhaiya MaheshwaryNov 4, 20203 min readWhat is Fear-based marketing, and does it work in today’s times?
Kanhaiya MaheshwaryNov 3, 20204 min read7 Classic Marketing Tropes from the 1990s - Marketing Nostalgia
Kanhaiya MaheshwaryNov 2, 20208 min readThe evolution of India's chai culture - The marketing and consumer behavior behind Chai!
Kanhaiya MaheshwaryOct 31, 20204 min readThe battle of Burger brands - A look at Burger King and McDonald's ad wars
Kanhaiya MaheshwaryOct 28, 20206 min read5 Cognitive Biases that Marketers exploit to influence your decision making!
Kanhaiya MaheshwaryOct 27, 20205 min readWhat is Bottom of the Pyramid (BOP) Marketing? BOP lessons from 3 emerging economies
Kanhaiya MaheshwaryOct 26, 20203 min readThe hidden stories behind 7 of the world's famous brand logos!
Kanhaiya MaheshwaryOct 25, 20205 min readUnderstanding Reptile Brain Marketing - How brands use neuroscience to lure you!